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Skills & Qualifications

  • Adobe

  • Microsoft Office

  • Constant Contact

  • Hootsuite

  • MailChimp

  • WordPress

  • Zoho

  • Canva

  • Buffer

  • Teams

  • Loom

  • SharePoint

  • Analytics 

  • Copywriting

  • UX Design

  • SEO Implementation

  • Project Management

  • Market Research

  • Email Marketing

  • Customer Relationship Management (CRM)

  • Campaign Management

  • Demand Generation Marketing

  • Google Ads

  • Social Media Content Creation, Copy & Ads

  • Process Improvement Analysis & Implementation

Experience

Healthegy Inc.

Marketing Manager

January 2021 - Current

 New York | Houston, TX

  • Oversee marketing efforts for global medical conference verticals in aesthetics and ophthalmology.

  • Develop comprehensive marketing strategies, identifying target audiences (start-ups, aesthetic investors, corporate sponsors, keynote speakers, etc.) and tailor key messages for each segment.

  • Ensure consistent branding and position Healthegy summits as leading events in their industry.

  • Implement and manage digital marketing campaigns, including social media, email marketing, SEO, PPC advertising, and content creation.

  • Collaborate with the team to create compelling marketing materials and informative content.

  • Identify and manage relationships with potential partners, expanding event offerings.

  • Plan and execute promotional campaigns, coordinating with media outlets, influencers, and organizations.

  • Monitor analytics, track KPIs, and provide reports to assess marketing effectiveness.

  • Collaborate with cross-functional teams for seamless event coordination.

  • Conduct thorough market research to drive event attendance from a global audience.

  • Evaluate and report campaign performance to stakeholders and leadership across the organization.

  • Manage content on 3 WordPress platforms while observing SEO guidelines and UX design to drive conversions.

  • Prepare monthly sales reports to document sales volumes, potential sales, and proposed expansion areas.

  • Identify, engage, and manage media partnerships and agreements for brand awareness and cross-promotion.

  • Lead the creation of various marketing materials, collateral, and sales support tools, including e-blasts, fliers, event signage, landing pages, newsletters, media swap announcements, social media content, and paid ads.

  • Develop and supervise marketing campaigns and social media calendars to maximize income and achieve audience targets.

  • Achieved a 44% increase in overall open rates within the first quarter after implementing a new plan.

  • Achieved an 80% increase in podcast downloads within the first quarter after implementing a new plan.

Bishop Marketing & Consulting

Social Media & Digital Marketing Consultant

November 2020 - August 2021

Vista, CA | Houston, TX

• Performed marketing copywriting, digital ads, and content creation.

• Submitted feedback, critique, and performance reports to clients.

• Generated marketing activity reports and metric measures.

• Developed and communicate campaign objectives and promotion strategies with clients nationwide

• Provided recommendation and consulting for business development and marketing initiatives.               

Harris County Medical Society / Texas Medical Association

Membership Development Manager & Marketing Specialist

January 2017 - August 2020

Houston, TX

• Developed and managed marketing content across various platforms including social media marketing, email marketing, and video automation.

• Actively recruited and secured membership sales by developing strategic campaigns for membership retention and growth.

• Managed an internal database of over 12,000 members and performed routine market analysis to develop marketing strategies to meet company goals.

• Planned and executed corporate/marketing events including CME accredited lectures.

• Managed various internal physician lead committees.

• Identified benchmarks and communication direction by analyzing statistical counts and created member segments to evaluate business performance, drive sale quotas, and meet growth targets.

Lulu Boutique

Marketing & Sales Manager

January 2009 - January 2016

Mission, TX

• Set organizational mission and marketing objectives through effective planning, quota setting, budgeting, team development, and market research.

• Responsible for implementing processes to meet customer-service standards.

• Prepared the annual budget and scheduled expenditures.

• Reviewed contractual activity with vendors via a strategically approved vendor list to negotiate pricing.

• Sustained rapport with key vendors by exploring and meeting specific needs.

• Developed, implemented, tracked, and analyzed marketing campaigns for brand awareness, ROI, and SEO.

Sara

Business Development Manager

January 2008 - January 2009

Mission, TX

• Achieved marketing and sales operational objectives by implementing productivity, quality, and customer-service standards.   

• Identified trends and implemented system improvements.

• Determined annual and gross-profit plans and projected expected sales volume and profit for existing and new products.

• Established pricing strategies, recommended selling prices, monitored costs, competition, supply, and demand.

• Responsible for brand development through marketing, advertising, and merchandising.

Education

2016 - University of Texas - RGV

Post Graduate Certification – Media Relations and Strategic Communication

2016 - University of Texas - RGV

Master of Arts – Communication Studies

2014 - University of Texas - Pan American

Bachelor of Arts Communications

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