Senior Analyst at Molina Healthcare

• Interpret state and federal benefits, contracts, and business requirements, translating them into system configuration parameters.

• Research and resolve claim/encounter issues, ensuring updates to relevant systems.

• Coordinate and lead defect resolution efforts with stakeholders during the planning and execution of application upgrades and releases, including testing phases.

• Develop configuration standards and best practices, identifying process improvements to enhance system efficiency and quality, ensuring all improvements are implemented in a timely manner and presented effectively to stakeholders.

• Collaborate with stakeholders to align system configurations with business objectives and document all end-to-end business requirements.

• Create management reporting tools to improve communication on configuration updates and initiatives.

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Marketing Manager at Healthegy for Aesthetics and Ophthalmology​

• Oversaw marketing efforts for global medical conference verticals in aesthetics and ophthalmology, developing and implementing comprehensive strategies.

• Identified target audiences (start-ups, aesthetic investors, corporate sponsors, keynote speakers, etc.), tailored key messages, and ensured consistent branding to position Healthegy summits as industry leaders.

• Managed digital marketing campaigns, including social media, email marketing, SEO, PPC advertising, and content creation, and collaborated with the team to create compelling marketing materials and informative content.

• Identified and managed relationships with potential partners, expanding event offerings, and planned and executed promotional campaigns with media outlets, influencers, and organizations.

• Monitored analytics, tracked KPIs, provided performance reports, and conducted market research to drive global event attendance.

• Managed content on 3 WordPress platforms, adhering to SEO guidelines and UX design to drive conversions, and prepared monthly sales reports.

• Identified and managed media partnerships for brand awareness and cross-promotion, leading the creation of marketing materials, including e-blasts, fliers, event signage, landing pages, newsletters, and social media content.

• Developed and supervised marketing campaigns and social media calendars to maximize income and achieve audience targets

• Achieved a 44% increase in overall open rates and an 80% increase in podcast downloads within the first quarter after implementing new plans.

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Development Manager at Harris County Medical Society / Texas Medical Association​

• Developed and managed marketing content across various platforms including social media marketing, email marketing, and video automation.

• Actively recruited and secured membership sales by developing strategic campaigns for membership retention and growth.

• Managed an internal database of over 12,000 members and performed routine market analysis to develop marketing strategies to meet company goals.

• Planned and executed corporate/marketing events including CME accredited lectures.

• Managed various internal physician lead committees.

• Identified benchmarks and communication direction by analyzing statistical counts and created member segments to evaluate business performance, drive sale quotas, and meet growth targets.

• Liaised with business and community members to increase awareness of programs and causes.

• Produced materials to highlight program offerings and reach target audience.

• Networked with industry leaders and investigated partnerships to increase opportunities.

• Established and deepened partnerships with different groups and businesses to enhance marketing effectiveness and strengthen membership and funding streams.

 

 

Social Media & Digital Marketing Consultant at Bishop Marketing & Consulting 

• Produced and published engaging, original content across key social media platforms to effectively communicate brand messages for diverse clients.

• Developed comprehensive content editorial calendars to strategically align social media efforts with broader marketing campaigns.

• Defined and presented clear campaign objectives and promotional strategies to clients nationwide, ensuring alignment with their business goals.

• Delivered expert recommendations and consulting services to support business development and marketing initiatives, driving measurable growth.

• Partnered closely with clients to deeply understand their business needs and implemented targeted strategies to maximize success.

• Provided detailed weekly reports on social media campaign performance, offering insights and actionable recommendations for continuous improvement.

 

 

Marketing Director at Lulu Boutique ​

• Integrated communications campaigns to create awareness and bring in new customers.

• Directed branding, sales enablement, and PR strategies to support implementation of comprehensive marketing strategies.

• Spearheaded implementation, execution, and growth of business channel partner program.

• Cultivated strong professional relationships with suppliers and key clients to drive long-term business developc ment.

• Reviewed operational records and reports to project sales and determine profitability.

• Prepared budgets and approved budget expenditures.

• Resolved customer complaints regarding sales and service.

• Determined price schedules and discount rates.

• Built sales forecasts and schedules to reflect desired productivity targets.

• Established ambitious goals for employees to promote achievement and surpass business targets.

• Conducted market research and reported on competitors.

• Improved profit margins by effectively managing expenses, budget, and overheads, increasing closings, and optimizing product turns.